Top 5 types of generative artificial intelligence (AI) that increase work efficiency FOR BRANDS

Top 5 types of generative artificial intelligence (AI) that increase work efficiency The emergence of Chat GPT brought about innovation in generative AI. This conversational artificial intelligence has shown outstanding performance in human creative areas such as writing, summarizing, coding, and drawing, and is receiving great response from the public and companies. It is also actively used in numerous industries from medicine to finance, as well as in advertising and marketing fields. It is being utilized. The success of Chat GPT suggests that tech companies around the world are positively embracing generative AI and leading the market.

Today, I would like to compare and analyze various generative artificial intelligence (AI) services and introduce them to you. Each service has its own unique characteristics, so let’s take a look at which one is better for you!

What is generative AI?

Generative AI is a type of artificial intelligence and is a technology used to create new data or transform existing data. These AI systems can learn based on training data to generate new content. Generative AI can generate various forms of data such as images, text, and voice. In particular, conversational AI can generate natural and meaningful conversations using natural language processing technology. Deep learning models such as GAN (Generative Adversarial Network) are mainly used as a core technology for generative AI.

  1. Open AI – Chat GPT(ChatGPT): The ultimate in information accumulation

Chat GPT, which appeared like a comet in 2022, has brought surprising changes to our daily lives. Chat GPT is an interactive artificial intelligence service based on GPT-3.5 and GPT-4. It provides creative dialogue using accumulated information and shows excellent performance in interaction with users by creating natural and consistent dialogue. In addition, the development of GPT 5.0 has been announced, promising a more advanced user experience. We are also actively participating in improving the problem of hallucinations that result in false answers to increase reliability.

Key features include conversation on a variety of topics, answering questions, completing sentences, translating languages, generating code, answering based on what you’ve learned, and maintaining conversation consistency. ChatGPT can be used in a variety of application fields.

* source : Open AI 홈페이지

  1. Microsoft – New Bing : Provides wider and faster information

New Bing specializes in providing real-time information through collaboration with the Bing search engine. We’re doubling the text input limit to expand the range of questions and input, giving users more options. The fact that voice questions can be asked in a variety of languages also contributes to user convenience.

* source : Microsoft New Bing

  1. Google – Bard : Perfect fusion with Google

Bard provides a variety of information in real time through integration with Google apps and services. Additionally, they plan to deploy Assistant with Bard, a personalized digital assistant, on AOS/iOS devices to help users manage their daily lives more effectively. Google’s powerful backend services and Bard’s creative capabilities combine to deliver an exceptional experience for your users.

* source : Bard

+) Collaboration with Google & DeepMind! Gemini Release

On December 6, according to foreign media such as the New York Times, Google unveiled its latest AI model, ‘Geminii’, and announced plans to apply it to its services. This model can be used to analyze various types of data, text, images, videos, and codes. It learns information and has a multimodal (complex information processing) function. Google claimed that Gemini shows better performance than OpenAI’s latest AI model, ChatGPT-4.

Gemini recorded a score of 90% in Massive Multi-Task Language Understanding (MMLU), showing higher performance than OpenAI’s GPT-4. Depending on performance and size, it is divided into three models: Gemini Ultra, Pro, and Nano, and Google plans to apply them to various services. The largest and most high-performance Gemini Ultra will be applied under the name ‘Bard Advanced’ early next year. They say they do.

  1. Baidu – Ernie Bot : A multi-talented person who is active in various fields

Ernie Bot is expected to be active in a variety of fields, including literary creation, business writing, mathematical calculations, and multilingual understanding. He plans to install Ernie Bot 4.0 in Baidu’s 10 AI apps to help users use it effectively in various situations. This versatility makes Ernie Bot useful for both business and creativity.

* source : baidu

  1. Naver – CLOVA X : Excellent ability specialized in Korean

The conversational AI service ‘Clova Of course, ‘ChatGPT’ also supports Korean, but Naver, Korea’s largest portal, differentiates itself by having more extensive and diverse Korean data. ClovaX provides a variety of answers based on creation, summary, inference, translation, and coding. It is said that multi-turn conversations in which questions and answers are repeated in succession are also possible!

This shows a high level of fluency in Korean and Korean-style answers, and they are planning a system to call external services through strong connection with Naver Shopping and Travel. This is a service specialized for Korean users and supports close exchange with the local community.

* source : CLOVA X

Recently, Naver’s ‘CUE’, a search-based AI, was also released. Cue: is Naver’s AI search service that finds answers through conversation. It is said that you can enter your thoughts as if you were having a conversation and get the information you need at a glance. It is said to provide results that best suit the user’s search intent based on search service usage patterns and helps search by connecting Naver’s various services! Since it is an interactive service based on the user’s questions, the content provided by Cue: may vary depending on the intention and content of the user’s question.

* source : Cue

Although modern generative artificial intelligence technology has made remarkable progress, its negative aspects are also being highlighted. As the number of cases of being used for criminal purposes such as deepfakes increases, concerns about the two faces of technology are growing. . In addition, ethical issues, information bias, and privacy violations are continuously emerging, and these issues are turning generative AI into a double-edged sword!

In this situation, rather than blindly pursuing AI, an approach that understands the limitations of the technology and selectively accepts it considering ethics and safety is needed. In modern society, it is time to move forward in a direction where technology and humans interact and coexist, rather than simply advancing technology. This will play an important role in ensuring social safety and stability along with sustainable technological development.

댓글 달기

이메일 주소는 공개되지 않습니다. 필수 필드는 *로 표시됩니다